Asterisk based IVR
Its festive season, and many people are using Enjay Voice Broadcast (EVB) service to greet to their customers / Friends & Relatives.Note: For the uninitiated, EVB helps you to broadcast your voice to hundreds and thousands of recipients in a short time.I would like to share few tips on how to make that communication most effective. I will discuss about what time to broadcast, What to broadcast and how to analyse the results. Remember the results are most important. Enjay voice broadcast provided by Enjay Synapse is a Asterisk based IVR system, a outbound IVR mechanism

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 Best Day & Timing for Broadcast

Enjay Voice Broadcast allows you to schedule the broadcast calls so that your audience can hear you at the most convenient time.

Following points can help you decide when to broadcast what ?

  • If its a business message
    • Never broadcast on Saturday afternoon or Monday morning.
    • Generally people are not in a mood to accept anything new in these timing slot.
  • But if its a social message or a personal message or a greeting, then anytime is welcome.
  • Pay attention to the working style and timing of people.
    • For example many office in Mumbai start @ 11:00 am – if there is a business message – then best time is immediately after that.
  • Respect privacy of people.

Anyways, Enjay Voice Broadcast system does not send Calls before 9 am and after 9 pm.

Recording your Enjay Voice Broadcast Message (Voice)

Here are some tips on recording your voice Message for EVB Broadcast.
  • EVB also allows you to record your message from a mobile.
    • Use that – because we are more comfortable speaking on Mobile – as compared to speaking to a computer.
  • Record in a quite place.
    • You don’t want your relatives or customers listen to that traffic honk or your children play/shout.
    • Record in a quite place – in comfortable ambiance.
  • Don’t record in an empty room.
    • As there are more chances  for the sound to echo.
    • Record in a furnished room, not unfurnished room, to avoid echo.
  • Don’t try to annonce.
    • Instead speak normally as you have called some one.
  • Don’t speak as if you addressing a crowd.
  • Instead speak as if you have called a friend and you are speaking to him – personally.
  • Don’t Sound Artificial.
    • Everybody has a particular style when speaking on phone.
    • Your friends, relatives and customers remember you by that style.
    • Maintain that style.
  • KISS (Keep it Short silly)
    • This is most important – when people are not interacting – they are just listening – their memory is limited.
    • Don’t cover too many points in one call, otherwise people will disconnect and forget.
  • First five Seconds.
    • You need to get the attention in first five seconds, else people loose interest.
    • If possible say something about you – who is calling & what is purpose.
    • The purpose has to be of interest to the listener – else he disconnects.
  • Analyse reports to improve the effectiveness of broadcast.
    • Read the next Section on tips, how to use EVB Reporting to increase the efficiency of the whole exercise.

Reporting of Asterisk based IVR campaign

Enjay Voice Broadcast has some of the finest reporting (and that too in realtime) in this segment. (that is our USP).
With some insight and thoughtfulness – you can gain tremendous analytical knowledge about the result of calls you just made. please remember that this is not a spamming tool, if you use in a irresponsible manner – you don’t get desired results – it can even be negative marketing.
  • Realtime
    • You can see in realtime (instantly) who is being called now.
    • Did the person receive the call or not ?
    • How did the person respond to the call?
    • How many seconds he listened to the call?
    • What did he speak when he was listening to the call.
  • Post Campaign Analysis
    • Enjay Voice Broadcast allows you to get reports like :
    • Answered.
    • Not answered.
    • How many times, EVB Called that person (because he did not pickup)
    • How much time he listened to the call.
  • All the reports can be downloaded into Excel format.
    • Then you can take this to excel – and analyse it in any way you want – charts – diagrams, reports etc.
  • Some ideas – for Analysis
    • When people disconnect the call in 5 seconds, it may mean that – they did not find the message interesting.
      • You need to re-frame the message.
      • Or timing was not correct.
      • OR the other person thought it was not important.
    • When people listen to full call
      • It shows that they were seriously interested in the information.
      • This might be your next SALES.
    • When people do not receive call.
      • That Mobile number can be wrong.
      • Many people don’t receive calls from un-known number – in that case just call him and inform that this is from you.
    • EVB allows you to listen to what people are saying when they are listening to your call.
      • Listen to few of their reactions – this is a great fun and greater information.
  •  Numeric Feedback
    • EVB also allows you to get Numeric feedback from the people to whom you have called.
    • Now, some people might not give feedback at all.
      • It may mean that they did not understood the message or they got confused.
      • You can call them personally and sort if out.

One Comment

  1. K Murali Sarma

    Nayara Energy Ltd (formerly known as Essar Oil Ltd) having our registered office in Mumbai, India are looking out for:

    IVR which will be mapped to our Toll free no. 18002662800 (Refer attached IVR call flow) required along with a reporting software which will record the inputs made by the user on the IVR.

    To summarize the requirement: –
    1) IVR (Which plays the attached call flow, IVR flow Final.docx, in English & Hindi)
    2) Reporting Software which records the dtmf inputs (dial 1 for xx, dial 2 for xxxx and so on) made on the IVR by the users and presents it in a readable format to our compliance team.

    Would request you to confirm if you can provide us a suitable / acceptable solution, meeting our requirement.

    Kindly provide us your Sales / Marketing team email contacts to be able to send a detailed enquiry along with IVR call details.

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